SB 100 Twitter Storm Reaches Millions

climate bills

Hundreds of environmental justice and climate activists reached millions of Twitter users during a three-hour Twitter storm on January 8.

Climate action groups working to pass Kevin de León’s SB 100, the bill that will get California to 100% clean electricity by 2045 held a twitter storm to all of our state legislators and Governor Brown during the afternoon of January 8, 2018.

Click on the image to see a Twitter “moment” that captures the highlights of the day.

Fossil Free California’s Twitter presence (@FossilFreeCA) benefited from the storm: our Tweet impressions were 15.4K, up 126.7%, Profile visits rose 143.2%, Mentions were up 136.8%, and we gained 26 new followers.

Overall, the statistics for the Twitter storm were equally encouraging.  Organized by hashtag, the statistics show:

#SB100 or SB100

  • 703 posts from 498 Twitter users
  • Reached 5,506,245
  • 6,332,106 impressions
  • Top Tweets with most engagement:

#ActOnSB100

  • 490 posts from 274 Twitter users
  • Reached 4,808,856
  • 5,828,038 impressions
  • Top Tweets with most engagement:

#BacktoWorkSB100

  • 174 posts by 109 users
  • Reached 1,171,789
  • 1,374,391 impressions
  • Top three Tweets with most engagement:

#SB100in2018

  • 69 posts from 59 Twitter users
  • Reached 83,890
  • 92,854 impressions
  • Top three Tweets with most engagement:

Thanks to Earth Justice (tweeting as @RightToZero) for major work shepherding the many details of organizing this Twitter storm, and to Rachele Huennekens of RALLY (WeAreRally.com) for the statistics.

And thanks to all of our activist colleagues for participating so enthusiastically and for following through by sharing to their lists.

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